Customer Background
Our customer from Thailand comes from a family with experience in the plastic industry. As the daughter of a plastic industry business owner, she was looking for a reliable PET bottle recycling solution to meet her factory's production requirements.
After comparing different equipment options, she contacted Shuliy to learn more about our PET hot washing line. Her main requirement was a stainless steel PET bottle washing line without a label remover, with a particular focus on the quality of the final PET flakes.
Customer Requirements and Customized Solution
The customer initially contacted us through our website in July, expressing interest in a PET hot washing line. After a preliminary discussion about her requirements, we provided an estimated quotation for reference.
At that time, the customer explained that she planned to purchase the equipment the following year. However, she wanted to understand the investment cost and available configurations in advance.
At the end of July, we sent her a detailed quotation. In early August, we began discussing equipment configurations in greater detail. The customer specifically requested stainless steel construction and hoped to upgrade the washing line to achieve higher-quality PET flakes.
Considering her requirements, we continuously adjusted the equipment configuration and quotation. During the discussions, the customer also proposed adding several auxiliary devices. For equipment that was not part of our product range, we recommended that she purchase it locally or from other specialized suppliers, helping her build a more suitable overall production solution.
Factory Video Tour and Detailed Communication
In mid-August, we arranged a factory video tour to help the customer better understand our manufacturing capabilities and equipment quality.
The customer attached great importance to this process and invited her engineer to participate in the online factory inspection. During the video call, our sales team introduced the PET washing equipment, explained the functions of different components, and answered technical questions raised by both the customer and her engineer.
This direct communication helped the customer gain a clearer understanding of our production capabilities and the proposed PET recycling solution.
From mid-August to the end of the month, we continued revising the quotation according to her changing requirements. Every configuration adjustment was discussed carefully to ensure that the proposed PET hot washing line matched her expectations.
From Price Negotiation to Successful Order
In early September, after several rounds of communication and quotation adjustments, the customer requested a discount and indicated that she was ready to move forward with the purchase.
We then entered the payment negotiation stage. Both parties discussed the payment terms in detail and finally reached an agreement on payment by Letter of Credit (L/C).
In mid-October, the order was successfully confirmed. The customer officially chose Shuliy as her PET recycling equipment supplier.
Why Did the Customer Choose Shuliy?
Several factors contributed to the successful cooperation:
1. Detailed Company Information
We shared company information, equipment photos, videos, and other relevant materials throughout the communication process. These resources helped the customer evaluate our manufacturing capabilities and build confidence in our company.
2. Clear and Professional Communication
Whenever the customer raised questions about equipment configurations or technical details, we provided clear explanations supported by pictures and videos. This made complicated technical information easier to understand and helped both parties communicate more efficiently.
3. Professional Factory Video Inspection
The online factory tour played an important role in building trust. Since the customer brought her engineer to the video meeting, we took the opportunity to introduce the equipment in detail and answer their questions one by one.
4. Flexible Configuration and Consistent Follow-Up
The customer's requirements evolved throughout the purchasing process. Instead of simply offering a fixed package, we continuously adjusted the quotation and configuration to meet her needs. Regular follow-ups also helped us maintain communication and understand changes in her purchasing plans.
Conclusion
This successful cooperation with our Thai customer demonstrates the importance of professional communication, flexible solutions, and consistent customer follow-up in international machinery sales.
From the initial inquiry in July to the final L/C order in October, Shuliy provided detailed product information, technical explanations, and customized quotation support throughout the process. We look forward to supporting our customer in establishing an efficient PET bottle recycling operation in Thailand.
